Embracing Digital Technologies

 

In a modern world of business where evolution of technology drives continuous innovation, every company and executives in this generation are indeed aiming to achieve transformation. As some are uncertain on how positive results can be achieved, they review how other famous companies used technology to fire up their business that put their spot on top of the other.

 

Now, to give you a bit of ideas on how digital technology changes the traditional way how each huge company of different industries run its business in a modern way, its impact to their business, and how people benefit from it. Let us share with you how digital world comes to reality.

 

Imagine the traditional way of waiting in line to order a meal and starve to death before you eat, fall in a long pile of line which takes half or even an hour to pay your household bills, or drive to the city in the middle of the day to fund your due checks. These are just all old ways of getting things done.

 

With brilliant strategies in digital transformation, innovators highly value and consider time as inspiration in converting physical task into a clickable platform. With the use of PCs, laptop, or even a smart phone, people can now set their order online, transfer funds and even pay bills through smartphone apps. This innovation saved hundred thousands of hours in different business queues and improved service simultaneously.

 

Who among these huge companies embraced digital technology, continue to evolve, and remains famous?

Let us share some of them to give you an idea:

 

Walmart

With the use of Push Notifications that are generally present in smartphones, Walmart maximizes its use in advertising promos and seasonal sales. It notifies customers on rollbacks, weekly ad, and other tactics that increases their sales. Aside from this strategy, it also reminds people on remaining days where they can avail their offer. Geofencing is another smart application that to take advantage of their offer. GPS or RFID which establish virtual barrier that allow an administrator to set up triggers that send a text message, app notification, or email alerts when a mobile device entered a specified area. These technologies did not only increase their profit, but also built a more concrete customer relationship.

 

Starbucks

As one of the most famous and remains famous coffee shop worldwide, Starbucks did not relax and be contented of being famous, hence, they adopted the new era of marketing and embraced digital technology with the used of advance strategy. Aside from their in house Wi-Fi which attracted more repeat customer, they’ve also invested in Starbucks app wherein people can now order and soon will be able to pay through their smart phones. This technology did not just increase their sales, but also saves thousands of hours which lessen the queues on their stores. This app also works are social listening tool wherein they collect social sentiments not only on how they can keep their outstanding service, but also to look for areas of opportunities. Starbucks also maximize the use of geofencing to keep the best customer relationship that they have already established.

 

General Electric (GE)

GE is a multinational conglomerate and multi-industry company like GE as one of the biggest producers of appliances, power and water, transportation and a lot more. They did not just expand their business into different industries, but also welcomed digital technologies in their businesses. They invested on customer relation features such as articles which are driven by attractive images and videos such as gifs and data visualization. These features do not just share how they operate their businesses and how successful they are in doing it, but also make the reading and viewing a more interactive and entertaining. Their animated visualizations also show how they connect with global issues and how they involve their businesses in helping the world to resolve it. Aside from investing on different websites and sub-sites, one good example is their tablets or smart phone apps that contribute to health awareness which helps people not only for their own, but also for the entire community. GE also uses social media such as facebook, twitter or google+ by achieving a strong social presence through its global digital marketing.

 

Lego

A brand that is globally famous and loved by people. Aside from collaborating with other industries like Ferrari when they created cars out of their product, people’s favorite Star Wars characters, and other community related hot topics. They did not do this alone through TV and traditional advertising, but they’ve also entered social media as the fastest sharing and communication feature of digital technology in current era. They keep their products up to date by collecting social sentiments gained from these features. Lego kept their business connected to the people regardless of what generation they come from. One very good example is “The Awesome Alliance”. It is a website that was awesomely designed which consists of high quality videos and images. Not only that, this site attracts people to join their activity wherein signed up people are given a mission where they can upload via Instagram or facebook using their smart phones. One other digital technology that Lego created which helps their business very popular, is crowdsourcing. It is an excellent tool that gathers ideas from million people around the globe, and at the same time helps the business to decide and plan on what would their next Lego product would be in a certain period or season. Sine crowdsourcing has been a very powerful tools, one company that benefits from it is the made.com. They welcome users to vote on designs and convert it to production.

 

How are you going to embrace digital technology and have an established business out of it? Talk to us and we’ll help you out.